The work, measured.

Problem

A hospitality brand with a suspended Google Ads account, zero inbound leads, and a 90-day season window.

Cost per qualified WhatsApp lead

354 qualified WhatsApp leads in 60 days. From a frozen ad account to a full season pipeline.

Market context: Seasonal demand · single-channel dependency · account reinstatement risk · trust-sensitive category.

Problem

A D2C launch with no audience signal, no creative history, and a trust-sensitive category.

Return on ad spend, first 45 days

3.1× ROAS from a standing start. Cold launch to predictable revenue in 45 days.

Market context: High creative saturation · trust-sensitive category · no existing ad history · returns-sensitive economics.

Problem

A multi-region real estate operator with no way to tell which campaigns drove which site visits.

ROI attributed in 90 days

~$10K+ ROI attributed. Full Meta-to-site-visit attribution model built from zero.

Market context: Multi-region offline-first sales · fragmented funnel · long consideration window · weak attribution discipline.

Problem

A B2B supplier whose lead volume had plateaued at a price point above market average.

Qualified leads, same budget

+47% qualified leads in 60 days. Same channel. Same budget. Better targeting.

Market context: B2B price-sensitive category · bilingual buyer base · demand-capture stage · long sales cycle.

Problem

A premium product line with no digital storefront in a category dominated by visual trust signals.

26 SKUs, live in production, zero CDN

26 SKUs shipped in 9 working days. Premium storefront, zero CDN dependency.

Market context: Premium-positioned FMCG · trust-sensitive category · high-photography requirement · low operating-cost mandate.

Problem

A premium D2C build that looked finished on a MacBook and broke the moment a real buyer touched it.

Issues found via three-perspective audit · 23 fixed

23 issues found across founder / CEO / designer lenses. 23 fixed in a focused sprint. Then audited again — and shipped the round-two findings publicly.

Market context: Premium D2C · trust-sensitive category · ₹499–₹4,999 price points · gifting and corporate as lead channel.

Problem

A capability proof at the standard of Vogue.com and Wallpaper* — built to be defended, not just admired.

In one self-contained 111 KB file · zero frameworks

13-page luxury magazine SPA in 111 KB. Cormorant Garamond + Libre Baskerville + DM Sans. 30 lines of router. 86 editorially-curated images.

Market context: Luxury editorial · benchmarked against Condé Nast and The Economist · print-heritage typography · no-border-radius discipline.

Problem

A real-estate portfolio site that worked on a MacBook — and only on a MacBook. 70% of inbound traffic was leaving.

Lines of code · 32 KB · zero JS · re-audited from four perspectives

Rebuilt the site from a four-perspective audit (founder / developer / client / marketer). 32 KB total, zero JavaScript, lead capture survives the mobile viewport every visit.

Market context: Real estate · long consideration window · mobile-dominant traffic · multi-region buyer base · trust-sensitive purchase.

Problem

A new compliance brand entering a category where buyers can’t tell the players apart, and the buying decision is driven by trust at first scan.

Brand + site + paid acquisition · single integrated build

Brand system, site, and paid acquisition shipped together — the same team that designed the typography ran the Meta and Google campaigns it pointed at.

Market context: B2B compliance · trust-sensitive category · content-led SEO opportunity · founder-led sales handoff to demo.

Problem

A local-business appointment platform launching into a category dominated by horizontal tools that don’t speak the local-service workflow.

Marketing site + product surface · shipped end-to-end

Shipped the full product surface — landing page, onboarding flow, business directory, booking funnel — at SaaS-tier production quality on an Indian budget.

Market context: B2B SaaS for local services · category dominated by Calendly / Acuity · price-sensitive Indian SMB ICP · mobile-first booking experience required.

Problem

Three Hindi-language regional news publishers who each needed a digital footprint that loads on rural-India 4G and ranks for hyper-local Hindi keywords.

Three publications · one productised template · same standard

One productised local-news website system, deployed three times. Each publication ships with its own identity, editor team, and ad slots — built off a system that took 9 days the first time and a fraction of that for every site after.

Market context: Hindi regional news · mobile-dominant readership · rural-India 4G connectivity · AdSense-led monetisation · SEO for hyper-local Hindi keywords.

Problem

A financial-services brand whose customer arrives stressed, skeptical, and one bad signal away from leaving. Trust has to land in the first 30 seconds or there is no second chance.

Trust window · brand + site + paid funnel built for that one window

Brand, site, and paid acquisition shipped as one engagement — every surface engineered for the trust signal a stressed buyer needs in the first 30 seconds of the visit.

Market context: Financial services · trust-sensitive category · stress-state buyer (often a first-time visitor under financial pressure) · regulatory copy obligations · paid traffic landing on every page.

Problem

A digital-product launch with a ₹3K–₹5K test budget and a landing page that would burn it before the creative even got tested.

Caught before ad spend · ₹2K minimum saved on burn

12-section strategy brief delivered pre-launch. Four conversion-killing LP issues caught before a rupee was spent on Meta. Honest ROAS reality-check included.

Market context: D2C digital product · ₹299 price point · ~100% margin · impulse-buy decision window · Tier 1+2 Indian mothers as ICP.