The problem
A hospitality brand with a suspended Google Ads account, zero inbound leads, and a 90-day season window.
354 qualified WhatsApp leads in 60 days. From a frozen ad account to a full season pipeline.
Market context: Seasonal demand · single-channel dependency · account reinstatement risk · trust-sensitive category.
Duration · 60 days
Visit the live siteThe result · in numbers
354
Qualified WhatsApp leads
₹53
~$0.63
Cost per lead
60 days
Account reinstated to first revenue
0 → 12
Daily inbound enquiries
The brief
What the client actually needed.
The client owned a premium safari resort in Ranthambore — beautiful product, repeat-customer flywheel, three-month season window. They had been running Google Search ads through a third-party agency for two years. The account was suspended in December after the previous agency disappeared. The owner approached Clicknify in March, eight weeks before the season opened. The stated brief was simple — recover the account, recover the leads, before the season closes. The real brief, the one behind it, was different. The owner had stopped trusting digital marketing entirely. The work needed to make the case for digital all over again, with a founder who had been burned.
The problem
What was broken — in numbers.
Three problems stacked. None solvable in isolation.
- Google Ads account status
- Suspended (December 2025)
- Inbound leads / month (digital)
- 0
- Tourism season remaining
- 8 weeks
- Owner trust in digital marketing
- Broken
The approach
What we did. Why.
We collapsed the timeline by running three workstreams in parallel — recovery, funnel, and proof — instead of waiting for one to finish before the next began.
- Account recovery — full policy compliance audit, deindexing of non-compliant assets, and a reinstatement request with documented evidence
- Funnel rebuild — landing page rewritten for the buyer journey, WhatsApp handoff as the primary conversion event (not form submit)
- Proof workflow — daily CPL and lead-quality reports delivered to the owner so trust could rebuild before revenue did
The execution
Inside the work.
Campaign architecture
Three campaigns. One captured high-intent transactional queries — "Ranthambore safari resort booking," "Ranthambore lodge online." One captured broader-fit queries with negative-keyword discipline ("Ranthambore tour" minus "package," "deal," "cheap"). One defended the brand name from competitor bidders. Tight 60-day budget envelope. Manual bid strategy for the first 14 days until we had enough conversion data to switch to target-CPA.
Landing page rewrite
The previous landing page was a brochure — "About," "Rooms," "Gallery," "Contact." We replaced it with a single-purpose page built around the WhatsApp CTA. Hero: "Book your safari window." Below the fold — three rooms, three prices, one WhatsApp button. The form was removed entirely. Every CTA on the page opened WhatsApp with a pre-filled enquiry message ("Hi, I’m interested in safari dates in [month]").
WhatsApp as the conversion event
Forms ask buyers to remember to check email. WhatsApp meets buyers where they already are — and in this market, mobile-first by a wide margin. We treated WhatsApp enquiries as the optimisation target, not page form-fills, and trained the ad account on the WhatsApp event. CPL stabilised once Google had two weeks of conversion data.
The outcome
What moved. And why.
354 qualified WhatsApp leads in 60 days. Cost per lead settled at ₹53 — under one US dollar. The season closed full.
- Daily inbound enquiries climbed from 0 to a steady 8-12 by week three
- Account ran the full season with no further policy issues
- Owner re-engaged Clicknify on retainer for the off-season pipeline the following quarter
What didn’t work
Every honest case study has one. This builds more trust than ten testimonials.
The first creative rotation was wrong. We led with hero imagery of the resort itself — beautiful, but click-through rate sat under 1% for the first eight days. We were treating the resort as the product. The buyer was actually buying the safari experience, not the resort. We rebuilt the creatives around tiger sightings, jeep rides, and on-property dining and CTR climbed past 4%. We should have started there. The eight days of low CTR cost the client roughly ₹38,000 (~$455) in suboptimal spend before the correction. A deeper buyer-research session before launch would have surfaced this.
Working on a campaign with a tight window and a recovery brief? Bring it to the Clarity Call.
Book the Clarity Call
Bring one problem.
Leave with one framework.
The Clarity Audit is how every Clicknify engagement starts. 30 minutes, live, with the Founder. We diagnose one thing — a stuck channel, a leaky funnel, a brand decision that keeps slipping — and leave you with the framework to fix it. Yours to keep, regardless.
- 30 minutes · live diagnostic
- One channel, one funnel, or one brand decision
- Yours to keep — no pitch unless you ask for one
- Founder on every call
Ashwani Srivastava, Founder, on every call. Responses within 2 hours during IST business hours · same-day for international enquiries.