All services

Service · Performance Marketing

We don’t run campaigns.We build the system that compounds.

Meta and Google as one integrated system — campaign architecture, creative testing, attribution that survives the offline handoff, and the landing-page lever most agencies leave on the floor.

What we do

The system, written out.

A performance engagement is not "we run your ads." It is the full system that makes paid spend pay back.

  • Account architecture — three-tier campaign structure tuned to your buyer journey, not a template
  • Creative testing — the 12-to-3 method shipped weekly so the system learns, not the strategist
  • Attribution model — built to survive the offline handoff (the part most accounts get wrong)
  • Landing-page integration — the conversion lever every account underprices, treated as part of the spend
  • Monthly accountability — one primary metric, reviewed monthly, no cherry-picked dashboards
  • Senior on every working call — the Founder runs the cadence, not a junior account manager

Outcomes we measure

The numbers we hold ourselves to.

We hold ourselves to numbers that map to your P&L, not to vanity dashboards.

Net ROAS
Reported after platform fees, GST, and COD returns — not the dashboard number that flatters the agency.
CPA · CPL by qualified type
Lead quality scored, not just lead volume. Junk leads are not a win.
LTV : CAC ratio
Where measurable. Ratio matters more than absolute CAC for retention-driven businesses.
Repeat-purchase rate
For D2C — the lever that turns a 2× ROAS account into a 4× over 90 days.
Learning-phase exit cadence
Time-to-stable-CPA per ad set. The operational metric that decides whether scale works.

The process

Sequence over speed.

Diagnostic-first. No "let us run for 90 days and we’ll see" — the first month is a system audit and a rebuilt baseline.

  1. 01

    Clarity Call

    30-minute live diagnostic — one channel, one funnel, or one decision. Yours to keep. No pitch unless you ask for one.

  2. 02

    Account audit + 30-day baseline

    Existing accounts read from the inside — what’s working, what’s leaking, what’s burning. The baseline is the number every later month is measured against.

  3. 03

    Campaign rebuild

    Three-tier architecture, 12-to-3 creative testing system, attribution model, landing-page audit. Rebuilt to the standard the brief requires.

  4. 04

    Monthly retainer

    One primary metric, reviewed monthly. Cadence: weekly optimisation ritual, monthly review, quarterly system refresh.

Related reading

The thinking behind the practice.

Book the Clarity Call

Bring one problem.
Leave with one framework.

The Clarity Audit is how every Clicknify engagement starts. 30 minutes, live, with the Founder. We diagnose one thing — a stuck channel, a leaky funnel, a brand decision that keeps slipping — and leave you with the framework to fix it. Yours to keep, regardless.

  • 30 minutes · live diagnostic
  • One channel, one funnel, or one brand decision
  • Yours to keep — no pitch unless you ask for one
  • Founder on every call

Ashwani Srivastava, Founder, on every call. Responses within 2 hours during IST business hours · same-day for international enquiries.